Howard Bailey Hires Chief Purpose Officer

Howard Bailey Financial, Inc., a Fort Wayne-based retirement planning firm, is pleased to welcome Les McDaniel to the team. McDaniel joined the team as the firm’s first Chief Purpose Officer.

In this strategically designed role, he will develop a dynamic retirement coaching platform called The EPIC Project that will guide clients through the non-financial aspects of retirement. This will include coaching sessions, webinars and additional resources designed to amplify Howard Bailey’s mission to help others gain clarity in purpose and elevate meaning in their lives through personal and practical financial strategies.

With 25 years of experience, Les developed his passion for entrepreneurship and mentoring as a founder of several businesses spanning multiple industries from marketing to real estate, including his own coaching company. Les graduated from Abilene Christian University with a Bachelor’s degree in Communications and a Master's of Divinity degree in Theology.  

Howard Bailey Financial, Inc. was founded in Fort Wayne, IN, as Davenport Financial Services in 2002. The name changed in 2011 as a tribute to the grandfathers of the founder and CEO, Casey Weade. The mission of Howard Bailey is to help others gain clarity in purpose and elevate meaning in their lives through personal and practical financial strategies. In 2017, Howard Bailey opened a second location in Mishawaka, IN, followed by the opening of the Perrysburg, OH, location in 2022. Also in 2022, Howard Bailey acquired Singer Financial in Brownsburg, IN, giving the independent retirement planning firm four locations in the region. Howard Bailey has been voted Best Financial Advisor by Fort Wayne Newspapers Reader’s Choice Awards in 2020, 2021, 2022 and 2023. Howard Bailey Financial became the Official Wealth Management Partner of Notre Dame Athletics in 2023.

Investment Advisory Services may be offered through Howard Bailey Securities, LLC, a registered investment adviser. Working with Howard Bailey Securities, LLC, cannot guarantee investment success or that specific financial goals will be achieved.  

University of Notre Dame and University of Notre Dame Athletics (“Notre Dame") are not current clients of Howard Bailey Securities, LLC nor Howard Bailey Financial, Inc. Legends / JMI Rights Holders, on behalf of Notre Dame, was compensated for this Endorsement, as such term is defined under SEC Rule 206(4)-1. For more information, visit 

Fort Wayne Newspapers Readers’ Choice Award in the category of Financial Advisors awarded on the basis of a public vote held online by Fort Wayne Newspapers.