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Key Points:

• Before investing, match the opportunity to your personal goals, risk tolerance, and time horizon
• Thoroughly research any investment – if you can't clearly explain its business model, it might not be right for you
• Diversify your portfolio and focus on long-term growth, avoiding emotional reactions to short-term market fluctuations

Why It Matters: This approach empowers you to create an investment plan that aligns with your specific needs. Understanding what you own, and why, builds a stronger portfolio and brings peace of mind.