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Eyal and other experts argue that our culture's obsession with comparison fuels a cycle of dissatisfaction. This fixation leads to a hyperfocus on self-betterment, whether through elaborate skincare regimens, fitness routines, or constant consumption of new products.

What you should know: This behavior is driven by two key psychological phenomena, known as hedonic adaptation and social comparison. Hedonic adaptation refers to how quickly you adjust to positive changes, making new achievements or possessions feel less satisfying over time. Social comparison involves measuring your success and happiness against others, often leading to perpetual dissatisfaction.

Key takeaways: The perpetual pursuit of “more” can lead you toward overconsumption and reduced happiness. Instead, try focusing on personal growth and development that aligns with your values. If you can find a balance between aspiration and appreciation, you’re more likely to foster the sense of "good enough" contentment you deserve.