Marketing Data Administrator

Fort Wayne, Indiana
Posted: 06/06/2024

Howard Bailey Financial, Inc., a growing retirement planning firm with a mission of helping others gain clarity in purpose and elevate meaning in their lives through personal and practical financial strategies, is seeking an organized, detail-oriented and collaborative Marketing Data Administrator to assist in the capturing, inputting, cleansing and reporting of data that provides insight and drives business decisions for the organization.

The ideal candidate will be numbers-driven and a data-based decision maker. They will be analytical with the ability to articulate the insight behind the numbers. They will also be the keeper of our marketing data and the platforms in which it is housed. They will help our scheduling team prioritize new leads coming into the CRM from various marketing funnels and assist in keeping the schedulers’ pipelines full through mining opportunity within our book in creative ways.

Essential Duties and Responsibilities
(Note: Other relevant duties may be assigned.)

  • Gather and analyze marketing data from multiple sources, including radio, TV, digital, direct mail and CRM
  • Leverage data mining to identify potential opportunities within existing CRM and distribute to Appointment Setters to nurture into appointments.
  • Provide support for CRM reporting, mailing lists and data mining that identify opportunities within our existing database
  • Track, analyze and report performance of multiple marketing activities, including the development and automation of regular reports
  • Oversee the development, implementation and management of various analytics tools
  • Monitor overall marketing performance and provide actionable insights
  • Ensure and enforce the completeness and accuracy of marketing tracking and CRM data across all departments within the organization
  • Assist in the forecasting of annual marketing KPIs and budgets, and the oversight of each throughout the year
  • Collaborate with the marketing team to develop, execute and analyze marketing strategies

Education and Experience

  • 2+ years of experience in marketing, finance or statistics. Experience with marketing analytics and CRM tools required.

Knowledge, Skills and Abilities

  • Proven ability to interpret marketing data and provide actionable insights
  • Proficient in marketing research and quantitative analytics
  • Strong organizational and problem-solving skills
  • Ability to prioritize, organize, and manage multiple projects concurrently
  • Strong oral and written communication skills, and ability to interact with all levels of the organization
  • Strong attention to detail
  • Able to work independently and as part of a team

Company Benefits

  • Fully sponsored health and dental insurance for the employee
  • 401k with company match
  • Generous quarterly vacation and personal days
  • Wellness Program
  • Paid Holidays

Working at Howard Bailey

Howard Bailey’s mission is to help others gain clarity in purpose and elevate meaning in their lives through personal and practical financial strategies. Our team of Advisors, Associate Advisors, and professionals from our Client Services, Impressions, Operations, and Marketing teams strive to deliver the very best experience in pre-retirement and retirement planning. Through education, one-on-one meetings, and a comprehensive team-planning approach, we have helped retirees across the country secure their financial futures. Our commitment to our mission, purpose, and core values is what makes the continued growth of Howard Bailey possible.

Howard Bailey is a growing firm with offices in Fort Wayne, Mishawaka, Brownsburg, Carmel, Indiana; and Perrysburg, Ohio. We also serve clients across the United States virtually.